SIA launches new training and recruitment website for the seafood industry

People are the Australian seafood industry’s most valuable asset and Seafood Industry Australia (SIA) and Fisheries Research and Development Corporation (FRDC) are excited to announce the launch of, a training and recruitment website just for industry.

The Seafood Careers website serves as a central information hub for the Australian seafood industry showcasing the wide variety of ways to participate in industry and the available training. The site, created by employees for employees, aims to connect individuals with rewarding roles that contribute to sustainable, long term food security.  

“The shortage of capable and experienced people within the seafood industry is an ongoing challenge for many commercial seafood producers,” stated Veronica Papacosta, Chief Executive Officer, Seafood Industry Australia. “Seafood Careers has been developed as a proactive step to address industry’s ongoing workforce shortages. We want to showcase the amazing opportunities our industry has to offer”.

“Seafood Careers is part of the Australian seafood industry’s goal to position ourselves as an industry known for its conscientious, fair, and progressive employers”.  

Seafood Careers is designed to introduce, encourage and support people to participate in the Australian seafood industry by identifying opportunities to participate in the sector, career progression and training or mentoring opportunities.

The Australian seafood industry is committed to a vibrant and prosperous future, and by 2030 we believe the Australian fishing and aquaculture sectors can achieve $6 billion in annual gross value. This supports the Australian Government’s goal of growing Australian agriculture to $100 billion by 2030.

The growth of our industry delivers increased jobs and investment in all areas of Australia including the regional, rural and remote seafood communities where we typically operate.

The Australian seafood industry directly supports 17,000 families nationally.

“People participating in our industry help place more than 1.5 billion meals of the highest-quality, healthy and sustainable seafood on the table for Australian families and international customers every year” Ms. Papacosta said.

SIA would like to express sincere thanks to Seafood Careers sponsors, Austral Fisheries and Yumbah, for their support of this platform. 

Seafood Careers has been developed with funding from the Australian Government Department of Agriculture Fisheries and Forestry (DAFF) and Fisheries Research and Development Corporation (FRDC). We thank those organisations for their support in developing Seafood Careers to help mitigate the impact of workforce shortages in our industry.

We Did It – CoOL Decision for Australian Seafood


Yesterday’s unanimous vote by the State Governments around Australia to support the Albanese Government plans to change Australian Consumer Law to allow for the implementation of mandatory Country of Origin Labelling (CoOL) for seafood in hospitality settings is a historic win for the seafood industry. CoOL gives consumers dining in Australian cafes, restaurants, and other food service areas clear and transparent information about the origin of the seafood, empowering them to make choices aligned with their preferences and values.
The implementation of mandatory CoOL for seafood in food service has been one of SIA’s key member priorities since its establishment and a cause championed by many other state representatives, sector representatives and businesses across the Australian Seafood industry for over 15 years.
Seafood Industry Australia CEO, Veronica Papacosta, commented on the historic decision, stating, “It’s difficult to explain how important this decision is to all of the industry leaders and advocates who have put some much time and effort over the last 15 years into achieving this outcome.  SIA is so proud and grateful to have been a part of a unified stand by the wild catch and aquaculture sectors of this amazing industry.  To have delivered a result that will provide the Australian community with the ability to make informed choices about the food they purchase and consume is a credit to the constant support and encouragement of SIA members and leaders across the industry.”
We acknowledge Assistant Minister Tim Ayres and his team for their strong and constant support for our industry and the delivery of the Albanese government’s 2022 election commitment.  Assistant Minister Ayres’s unwavering belief in the Australian consumers’ right to know was inspiring and comes at a time when the Australian Seafood industry is in need of a win.

“The Albanese Labor Government has delivered on its commitment to improve seafood labelling across the country, said Assistant Minister, Tim Ayres, and “I appreciate the extensive contributions of the hospitality sector, consumer interest groups and the seafood industry in developing this proposal.”
The new legislation is scheduled for implementation in 2025, following a suitable transition period and an extensive education campaign. In the coming months, detailed advice will be made available to assist the hospitality and seafood sectors in understanding and adapting to these new requirements.


Seafood Industry Australia Launches Southern Rock Lobster Marketing Toolkit

Are you an Australian seafood producer and/or exporter? Do you want access to free marketing assets?

The assets are available as a result of the Agricultural Trade and Market Access Cooperation (ATMAC) Program. By requesting access to the assets, you agree that you are an Australian seafood producer and/or exporter.  

Why are we providing free marketing assets?


Due to disruptions with live exports of lobster into China, the Australian Southern Rock Lobster industry is looking to expand into additional markets for non-live products including frozen green, frozen cooked and value-added lines.​

USA, Hong Kong and South Korea were identified as top key markets.

Need to develop a range of marketing tools and collateral for use by industry members to promote a unified and consistent Australian Southern Rock Lobster brand story.​

These creative assets are “white label,” allowing each enterprise to take ownership of its individual brand.​ The use of creative assets is not restricted to the top key markets identified.  

The focus for this project is frozen, cooked and value-add southern rock lobster (SRL), but does not exclude other lobster species.  

What we’ve done so far

  • Reviewed all available research material shared by industry. ​
  • Conducted desktop review of publicly available information and data on the category and competitors. ​
  • Compiled a collection of creative benchmarks as the stimulus for strategic discussion and creative development. ​
  • Developed a brand messaging strategy and a range of marketing tools and collateral to support the industry in key priority export markets with an additional bonus, that the industry can also utilise these within the domestic market. 

What do we (you) need to do next?​

Tell the Australian story​ (with a focus on what sets us apart from competitors)​ … and give consumers/trade the confidence​ to choose Australian Southern Rock Lobster​ and pay a premium for it.​

Targeting high-growth markets for Aussie food and wine

Promoting premium Australian produce in overseas markets is the main driver behind new funding from the Albanese Government.
Australian Food & Wine Collaborators has been awarded a $600,000 Agricultural Trade and Market Access Cooperation (ATMAC) grant to promote Australian food and wine overseas.
The group is a collaboration between rural research and development corporations and five agricultural peak bodies including Dairy Australia, Meat & Livestock Australia, Wine Australia, Seafood Industry Australia, and Hort Innovation.
Minister for Agriculture, Fisheries and Forestry Murray Watt said the collaboration would leverage the combined groups market intelligence to better promote and position premium Australian produce in overseas markets.
“The Albanese Government is supporting Australian producers to expand market access and new trade opportunities for Australian fresh produce,” Minister Watt said.
“Australia is internationally renowned for its safe, sustainable, and premium food and wine—two thirds of which goes to markets abroad.
“This funding will help develop a common approach to positioning in our food and wine sectors to build on already strong demand.”
The group will use the ATMAC grant to extend their ‘Team Australia’ initiative—a shared marketing strategy—to incorporate more key markets and further embed a collaborative industry approach.
This approach will see greater sharing of knowledge and resources, utilising common communication channels and streamlining engagement with industry stakeholders.
Australian Food and Wine Collaboration Group spokesperson Charlie McElhone said while each collaborating organisation has its own marketing and promotion strategies, this grant gives us the opportunity to strengthen Australia’s overall strategic position.
“We want to position Australia as a key supplier, improve market access and demand for Australian food and wine exports,” he said.
“We know that strong and clear positioning in these markets can also support a more favourable regulatory environment, which is critical when market access and global trade is becoming increasingly complex.
“A ‘Team Australia’ approach will help us leverage our collective strengths to advantage our exporters and build deeper relationships across all sectors in market.
“The project will communicate the positive attributes of Australian produce, leveraging the “Nation Brand”, as it delivers in-market activities in high growth markets for Australia.
“Taiwan will be targeted in a 6-month pilot and a similar approach will be adopted in other high-growth Asian markets.”
More information about the ATMAC program is available here: Agricultural Trade and Market Access Cooperation (ATMAC) Program
More information about the Collaborative food and wine market development project can be found here: Hort Innovation | Collaborative food and wine market development project (HA20005)

Media contact: Brock Taylor – 0499 779 387

Food industry representatives gathered in Seoul to taste the wonders of Australia’s fine food and wine

Australia’s finest seafood was on the menu at a gala dinner in Seoul recently as food industry representatives gathered to taste the wonders of Australia’s fine food and wine.

More than 120 people attended the event including food importers, distributors and chefs, along with Australian industry representatives and government officials including the Australian Ambassador to South Korea, Catherine Raper.

The guests were treated to the wonders of Australia’s fresh seafood, including salmon gravlax produced with Tasmanian Atlantic Salmon, Australian lobster salad made with Western Rock Lobster, and Australian lobster gratin made with Australian butter and cream by Australian chef Lloyd Blackley, who runs a brunch restaurant in Mapo, Seoul.

The evening was a feast of Australia’s wonderous fresh produce and included Australian broccoli and cream soup, Australian tenderloin steak, Pavlova topped with Australian cream and grapes and assorted Australian cheese, all paired with some of Australia’s finest wines.

The evening included a cook-off between the two finalists of a competition held in the lead-up to the event to encourage young South Koreans to use Australian food and wine in their home cooking. The winner was Choi Sung-joo, who created Australia’s Sea and Land in One Bite: a rose salmon and beef pie with lemon cream sauce.

The runner-up was Dong Kyu Kim with his Lobster with Mornay Sauce, shrimp terrine and meat pie, braised dragon fruit and melon balls, carrot and asparagus.

Earlier in the day, delegates from the Australian Food and Wine Collaboration Group, including Seafood Industry Australia, attended an industry roundtable with Australian Embassy staff to discuss trade and market dynamics in South Korea and the opportunities available to Australian producers.

Background to the Taste the Wonders of Australia South Korea Gala Dinner, Cooking Competition and Industry Roundtable

South Korea is Australia’s fifth largest export market, after China, Japan, the US and Vietnam*, and offers huge potential for Australia’s food and wine producers, with a growing demand for fresh, safe, high-quality ingredients from among the country’s 51 million residents.

It’s the second high-potential export market targeted by the Australian Food and Wine Collaboration Group, after a highly successful market promotion in Thailand last year. Vietnam and Indonesia will follow in 2023-24.

Seafood Industry Australia has joined forces with Meat & Livestock Australia, Wine Australia, Hort Innovation and Dairy Australia in a Team Australia approach to champion the wonders of Australia’s fresh produce, and increase market access for farmers, food producers and the Australian seafood industry.

The partnership leverages the five individual organisations’ strengths, expertise and connections in engaging with overseas markets, along with support from an Agriculture Trade and Market Access Cooperation (ATMAC) grant of $500,000.

* Data reference: ABARES, March 2023:



The Australian Food and Wine Trade Collaboration was created to promote quality Australian food and beverages in key international markets. The members and funding partners are Dairy Australia, Hort Innovation, Meat & Livestock Australia, Wine Australia and Seafood Industry Australia.

Seafood Industry Australia is seeking to appoint two Non-executive Directors to its Board

Click here to access the 2023 SIA Director Information pack.

Click here to access the 2023 SIA Director Nomination and Candidate Information Form.

About us

Seafood Industry Australia (SIA) is the national peak-body representing the whole of Australia’s seafood industry with members from the wild-caught, aquaculture and post-harvest sectors.

As the voice of Australian seafood, SIA provides consumers, Government and other stakeholders with confident and united representation. We are a member-based, not-for-profit organisation with the mission to Promote, Protect and Develop the Australian seafood industry at a national and international level.


Seafood Industry Australia is seeking to appoint two (2) non-executive directors to its Board. These positions present the unique opportunity to support the direction of the association, and the industry.

The SIA Board provides strategic guidance and effective oversight of the management and performance of the association in delivering its strategy. The Board operates under mature corporate governance and risk management frameworks to ensure the association’s efforts continue the prosperity of this important Australian industry.

About you

As a skills-based Board, candidates with experience and commercial skills in any of the following areas are encouraged to apply:

  • Financial Literacy

– Experience in financial governance management, accounting and/or auditing.

– Demonstrated financial management skills and ability to interpret and interrogate financial information.

  • Governance & Management

– Knowledge of the roles and responsibilities of a company director

– Significant board expertise with an ability to guide the board around governance issues and processes.

– Possess an understanding of membership-based organisations.

  • Strategy & Legal Experience

– Awareness of regulatory and statutory frameworks.

– Experience in leading change and innovation in complex multi-stakeholder environment.

– Entrepreneurial mindset.

– Ability to balance competing views and set priorities.

  • Industry knowledge & Experience

– Extensive industry experience, with a preference for the aquaculture in at least one role

– Well-connected and respected with a strong network of key stakeholders.

  • Communication & Contribution

– Be able to effectively communicate ideas to the board.

– Contribute skills, knowledge and expertise to be an effective member of the board.

– Excellent written and verbal communication skills.

Directors must be prepared to attend and participate in various meetings, including at least 4 Board meetings per year, the Annual General Meeting (AGM) and serve on board committees. Current committees of the Board include:

  • Corporate Governance Committee
  • Financial Audit and Risk Management Committee
  • Director Nomination Committee

Previous experience as a Board Director and/or willingness to undertake relevant professional development is desirable. GAICD or similar credentials are highly regarded.

This is a volunteer position. Reimbursement will be provided for travel, accommodation and related expenses, in line with company policy. Board appointments are 3-year terms with a maximum of 2 terms as per the Constitution.


SIA welcomes and encourages all suitably qualified candidates to apply. For further information on SIA please visit and for an information pack outlining the application process, please click here.

To express your interest, email your application and CV to  [email protected].  Applications close by 5pm AEST Thursday, July 27, 2023.