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SIA announces Sea Safe Focus Initiative: Stay Sea Safe with Life Cell

At Seafood Industry Australia we prioritise the safety and wellbeing of our industry and its people. Through our Sea Safe program, we have set out to measurably improve personal safety culture and outcomes in the Australian Seafood Industry. Sea Safe has its foundations in peer-to-peer information sharing and learning that we are rolling out on our website and social media. But we’re not done there — we are continually looking for new ways to promote safety and protect lives at sea, which is why we are excited to announce that we have teamed up with Life Cell and are able to offer a limited-time 20% discount on all online orders placed on using promo code SEASAFE20.  The Sea Safe team have worked with industry members to ensure that this product is a good fit for commercial vessels.  This is a thumbs-up For Industry By Industry.

What is Life Cell?

Life Cell is a flotation device that stores all your essential safety gear (contents not included), including EPIRB, flares, V-sheet, whistle, air horn, torch, heliograph, and VHF radio. AMSA approved (GES 2017/09), Life Cell is designed to save lives by making safety equipment easily accessible in emergencies.

The Life Cell Story

In January 2012, Scott Smiles, Rick Matthews, and their two 11-year-old sons were stranded at sea after their boat suddenly sank 10km off the coast of Sydney. With only seconds to grab essential safety equipment, they found themselves clinging to an esky in the open sea, facing a catastrophic situation. Miraculously, they survived, and this harrowing experience inspired them to create Life Cell—a revolutionary device that redefines how safety equipment is stored and used on boats.

Take advantage of this exclusive online discount. Order now using promo code SEASAFE20 and stay Sea Safe.

Seafood Industry Australia and the Sea Safe program are not receiving compensation for the sales of Life Cell products. Our partnership with Life Cell is solely aimed at promoting safety and wellbeing within the industry.

This offer is valid for all Life Cell products purchased online at

Offer valid until 30 September 2024.

For more information visit