We have a strategic, skills-based board to provide maximum flexibility and responsiveness to achieve outcomes for our members. For more information on our Board members click on their names.

Veronica is the CEO of SIA, the Managing Director of the Sydney Fresh Seafood group, and a third generation seafood retailer. 

Veronica was a member of the Leadership Task Force that was formed to develop the case for a new peak-body for the Australian seafood industry. She then took on the role of Chair and communications driver of the Implementation Group to build industry support to form Seafood Industry Australia. In April 2020 Veronica accepted the role of Acting CEO for SIA.

Veronica brings to the board the experience and perspective of a retailer, with a holistic understanding of the industry and its full spectrum of participants. Veronica has extensive experience in designing and executing effective communication and marketing strategies, she exhibits strong expertise in accounting, with experience of both financial and management accounting strategies.

Prior to her current role at Sydney Fresh Seafood, Veronica worked in the area of online marketing, customer service and event planning in the telecommunications, motor vehicle and corporate events industries. Veronica holds a Bachelor of Economics (major in Marketing and Accounting) from Sydney University and a Diploma in Event Management from University of Technology Sydney. She is a 2015 graduate of the National Seafood Industry Leadership Program.

You can get in touch with Veronica via ceo@seafoodindustryaustralia.com.au.

Chauncey operates his own management consulting firm providing strategic and commercial advice to the owners of a variety of significant wildcatch fisheries that have operations in Western Australia, Northern Territory, Queensland, Victoria and Tasmania. In addition, Chauncey sits on three domestic company boards and one overseas board.

His background includes experience as a strategic and commercial advisor, with expertise in industry management across a broad spectrum of industries. Additionally, Chauncey exhibits strong financial expertise which includes complex financial structuring, hedging, debt and equity funding, as well as closing transactions with sustainable, optimised internal rates of return.

Chauncey has degrees in law, engineering and finance and was previously the Managing Director of a company with a $120 million turnover and 500 employees, which exported Australian Primary produce to Japan, China, Taiwan, Singapore, USA, Brazil and Europe.

You can get in touch with Chauncey via chair@seafoodindustryaustralia.com.au.

Marshall has more than 30 years of seafood marketing experience and is a director of North Queensland Trawlers based in Cairns. He holds diplomas in Business, Management and Sustainability as well as a Graduate Certificate in Business Administration and an MBA from Griffith University, Queensland.

Marshall is a former director of the Australian Council of Prawn Fisheries and is currently an industry representative on the Torres Strait Prawn Fishery Management Advisory Committee. He is also the President of the Queensland Seafood Marketers Association.

Marshall’s practical experience and knowledge of the seafood industry, coupled with his formal qualifications brings valuable insight on governance, strategy and operational performance to the work of the SIA board.

Mark is the Managing Director and CEO of the Tassal Group Ltd, a publicly listed salmon production company that is Australia’s largest seafood and aquaculture business.

Tassal is a vertically integrated business based in Tasmania, with an organisational focus on environmental sustainability and stakeholder engagement. In 2015, Tassal expanded its footprint and business offerings through the acquisition of De Costi Seafoods.

Mark has more than 30 years of experience in strategy, finance and operational matters across many industries, with experience gained through PriceWaterhouseCoopers, Arthur Andersen and KordaMentha. Mark currently sits on four additional boards, including the Tasmanian Salmonid Growers Association and the Tasmanian Development Board.

Dennis has owned and operated a successful wild catch fishing business from development to maturity, with extensive experience in marketing fresh product throughout Australia.

Dennis is the President of Wildcatch Fisheries SA Inc. (SA’s Peak Industry Body), after joining as a member in 2012. Dennis and his wife Karen own DM and KL Holder Pty Ltd and operate the FV Silver Spectre. The Silver Spectre is a purpose built 24-metre aluminium vessel built and project managed by Dennis, launched in 2010. The company owns 4 crab licences with a total of 244 tonnes of crabs (approx. 39 per cent TACC) and fishing operations take place from July 1 – June 30. 

For 30 years, Dennis has been involved with various aspects of the SA Blue CrabPot Association including internal governance arrangements, development of legislation, management plans and was instrumental with transitioning the fishery from a permit input controlled fishery to a fully legislated output controlled fishery.

In 2016, Dennis was awarded a Nuffield Scholarship which gave him the opportunity for extensive insight into primary/food production from around the world.

Belinda has her own strategy consulting business and has previously worked as CEO of Port Phillip Bay Scallops, which is Victoria’s only hand-dived wild caught scallop fishery. She has familiarity with the industry from wild catch to post-harvest sector, reinforced through engagement with government at the state and federal level.

Belinda holds a Bachelor of Law from Melbourne University and is the President of the Law Institute of Victoria, which is the peak-body for the Victorian legal profession with some 19,000 members.
Belinda is a graduate of the Australian Institute of Company Directors, and sits on a number of government and statutory boards including the Victorian Fisheries Cost Recovery Standing Committee.


Clayton was appointed to the SIA Board in October 2020. He is the General Manager – Policy and External Affairs at Austral Fisheries.

Clayton has been involved in the Australian fishing industry since 1980. He has extensive experience in the seafood industry, with roles including Skippering prawning vessels, partner and Executive Director of ASX listed Deep Sea Fisheries Ltd, and Director of Operations for Tiger Fisheries. In 2008, Clayton launched Jamaclan Marine Services to provide consultancy services to the Australian fishing industry. In 2011, he established a small boutique fishing company to fish for Rottnest Island Scallops out of Fremantle, WA. Clayton was a Director of the Western Australian Fishing Industry Council from 2011 – 2017 and also served as Chairman in 2017. Clayton has played a significant role in establishing Austal’s newest fishing operation in the Timor Reef Fishery.

Throughout 40 years of hands on experience in the Seafood Industry, Clayton has been active in roles from operations, catching, marketing and business development in primarily the Wildcatch sector. Industry representation in both state and commonwealth sectors has built networks throughout Australia based on trust, reputation and integrity. Clayton is currently Vice Chair of the Commonwealth Fisheries association and sits on the National Agricultural Labour Advisory Committee.

Bryan was appointed to the SIA Board in October 2020.

Bryan has worked in the seafood industry since 1973 and over this time has amassed a long list of accomplishments, the most significant of which was driving the realisation of Sydney Fish Market’s (SFM) vision to build a new $750million facility, funding for which was approved by the NSW Government in 2019.

Bryan retired from his position as General Manager at SFM in September 2019, but still maintains an active involvement in the Australian Seafood Industry. He is chair of NSW Seafood Industry Council, a former director of the Australian Seafood Co-operative Research Centre, and former company secretary of OceanWatch Australia.

Bryan was awarded the Industry Ambassador Award at the National Seafood Industry Awards in 2019.

Bryan holds professional qualifications in accounting, human resource management and environmental auditing.

Jessica McInerney is the Media and Communications Manager with SIA and based on the South Coast of NSW in the fishing town of Ulladulla.

“I grew up in Wollongong, the daughter of an Italian Artist. My Dad spent a long-time painting fishing boats, so I have fond memories playing on the docks of Southern NSW harbours, speaking to fishers about their catches, and exploring post-harvest retailers. The Australian seafood industry is all about family, and in a slightly different way it is for me too,” she said.

Jessica is passionate about developing the profile of the Australian seafood industry, bolstering the industry’s social licence, and promoting the consumption of Australian seafood both domestically and internationally.

Within SIA Jessica is responsible for all communication activities including public affairs, media relations, public relations, marketing, advertising, social media and broad industry communications.

She has a background in communications, primary industry and FMCG spanning more than 13 years, and has worked alongside a number of high-profile agribusiness and FMCG clients including Ingham Chicken and Turkey, Queen Fine Foods, Aeroplane Jelly and Accolade Wines in roles spanning PR, Marketing, Advertising and Social Media. Jessica joined the SIA team in early 2018 from her previous role as a Senior Journalist with Fairfax Media.

Please contact Jessica via jessica@seafoodindustryaustralia.com.au or 0420 695 431 for media comment, industry news and to discuss opportunities of interest. 

Sonia Freston is the Administration Manager at SIA and looks after Programs, Partnerships and Events. Sonia is based in West Sydney.

Sonia has worked within Corporate Administration/PA Functions for more than 20 years both in Australia and England. Most recently, she worked at Miracle Babies Foundation, a non-for-profit charity helping parents and families going through the trauma of having a sick or premature newborn. Sonia’s role was to co-ordinate the fundraising department, ensuring the longevity of the foundation, working to increase revenue through fundraising streams and corporate partnerships. One Sonia’s biggest collaborations was the “$1 Schnitzel” day at Rashays Restaurants.

Prior to her role with Miracle Babies, Sonia worked within a number of corporate businesses supporting executives, including Barclays Global Investors and Dexus Property Group. Here, Sonia worked to streamline processes and provided day-to-day administration support. Sonia has studied an Advanced Administration Course.

Contact Sonia on 0481 118 896 or via email sonia@seafoodindustryaustralia.com.au.

Jo has more than 20 years experience leading teams across a variety of sectors, and a background in working with large – predominantly male – teams involved in high-risk and remote work.  With a particular interest in health, safety and wellness in the workplace Jo successfully developed programs in large organisations and worked with numerous peak industries to improve the health and well-being of their members.

She has been recognised by Business SA and SA Health as a leader in the design and implementation of industry-led wellness programs that focus on mental health. Most recently, Jo established a collaboration between multiple seafood industry representative bodies to develop an industry-led mental health and wellness early intervention support and training program to the South Australian seafood sector under the banner of Stay Afloat. More recently Jo has developed and delivered Mental Health supports during and post COVID-19. 

Please contact Jo via jo@seafoodindustryaustralia.com.au or 0408 008 344.

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