Our Team

We have a strategic, skills-based board to provide maximum flexibility and responsiveness to achieve outcomes for our members. For more information on our Board members click on their names.

Veronica is the CEO of Seafood Industry Australia (SIA), Managing Director of Sydney Fresh Seafood (Aust) Pty Ltd, a member of the Agriculture Industry Advisory Council, a member of the National Fisheries Advisory Council, and a passionate advocate for the Australian seafood industry.

Sydney Fresh Seafood is a fresh seafood retail and hospitality business currently operating 18 stores across NSW and QLD. Established in 1978, Sydney Fresh is still a family run business which now employs more than 150 people and is ever growing and innovating to meet the rapidly shifting retail environment and consumer expectations.

Veronica led the membership drive to establish SIA – the first ever national peak body to represent the interests of the wildcatch, aquaculture and post-harvest sectors of the Australia seafood industry. Established in May 2017, SIA is the uniting voice of Australian seafood. Social licence, resource access and positive media representation are key strategic activities of SIA.

Veronica has a Bachelor of Economics (major in Marketing and Accounting) from Sydney University, a Diploma in Event Management from University of Technology, Sydney and is a very proud graduate of the National Seafood Industry Leadership Program (NSILP) 2015.

Veronica can be contacted via ceo@seafoodindustryaustralia.com.au

Chauncey operates his own management consulting firm providing strategic and commercial advice to the owners of a variety of significant wildcatch fisheries that have operations in Western Australia, Northern Territory, Queensland, Victoria and Tasmania. In addition, Chauncey sits on three domestic company boards and one overseas board.

His background includes experience as a strategic and commercial advisor, with expertise in industry management across a broad spectrum of industries. Additionally, Chauncey exhibits strong financial expertise which includes complex financial structuring, hedging, debt and equity funding, as well as closing transactions with sustainable, optimised internal rates of return.

Chauncey has degrees in law, engineering and finance and was previously the Managing Director of a company with a $120 million turnover and 500 employees, which exported Australian Primary produce to Japan, China, Taiwan, Singapore, USA, Brazil and Europe.

You can get in touch with Chauncey via chair@seafoodindustryaustralia.com.au.

Mark is the Managing Director and CEO of the Tassal Group Ltd, a publicly listed salmon production company that is Australia’s largest seafood and aquaculture business.

Tassal is a vertically integrated business based in Tasmania, with an organisational focus on environmental sustainability and stakeholder engagement. In 2015, Tassal expanded its footprint and business offerings through the acquisition of De Costi Seafoods.

Mark has more than 30 years of experience in strategy, finance and operational matters across many industries, with experience gained through PriceWaterhouseCoopers, Arthur Andersen and KordaMentha. Mark currently sits on four additional boards, including the Tasmanian Salmonid Growers Association and the Tasmanian Development Board.

Dennis has owned and operated a successful wild catch fishing business from development to maturity, with extensive experience in marketing fresh product throughout Australia.

Dennis is the President of Wildcatch Fisheries SA Inc. (SA’s Peak Industry Body), after joining as a member in 2012. Dennis and his wife Karen own DM and KL Holder Pty Ltd and operate the FV Silver Spectre. The Silver Spectre is a purpose built 24-metre aluminium vessel built and project managed by Dennis, launched in 2010. The company owns 4 crab licences with a total of 244 tonnes of crabs (approx. 39 per cent TACC) and fishing operations take place from July 1 – June 30. 

For 30 years, Dennis has been involved with various aspects of the SA Blue CrabPot Association including internal governance arrangements, development of legislation, management plans and was instrumental with transitioning the fishery from a permit input controlled fishery to a fully legislated output controlled fishery.

In 2016, Dennis was awarded a Nuffield Scholarship which gave him the opportunity for extensive insight into primary/food production from around the world.


Clayton was appointed to the SIA Board in October 2020. He is the General Manager – Policy and External Affairs at Austral Fisheries.

Clayton has been involved in the Australian fishing industry since 1980. He has extensive experience in the seafood industry, with roles including Skippering prawning vessels, partner and Executive Director of ASX listed Deep Sea Fisheries Ltd, and Director of Operations for Tiger Fisheries. In 2008, Clayton launched Jamaclan Marine Services to provide consultancy services to the Australian fishing industry. In 2011, he established a small boutique fishing company to fish for Rottnest Island Scallops out of Fremantle, WA. Clayton was a Director of the Western Australian Fishing Industry Council from 2011 – 2017 and also served as Chairman in 2017. Clayton has played a significant role in establishing Austal’s newest fishing operation in the Timor Reef Fishery.

Throughout 40 years of hands on experience in the Seafood Industry, Clayton has been active in roles from operations, catching, marketing and business development in primarily the Wildcatch sector. Industry representation in both state and commonwealth sectors has built networks throughout Australia based on trust, reputation and integrity. Clayton is currently Vice Chair of the Commonwealth Fisheries association and sits on the National Agricultural Labour Advisory Committee.

Bryan was appointed to the SIA Board in October 2020.

Bryan has worked in the seafood industry since 1973 and over this time has amassed a long list of accomplishments, the most significant of which was driving the realisation of Sydney Fish Market’s (SFM) vision to build a new $750million facility, funding for which was approved by the NSW Government in 2019.

Bryan retired from his position as General Manager at SFM in September 2019, but still maintains an active involvement in the Australian Seafood Industry. He is chair of NSW Seafood Industry Council, a former director of the Australian Seafood Co-operative Research Centre, and former company secretary of OceanWatch Australia.

Bryan was awarded the Industry Ambassador Award at the National Seafood Industry Awards in 2019.

Bryan holds professional qualifications in accounting, human resource management and environmental auditing.

Catherine was appointed to the SIA Board in October 2021.

Catherine’s first board appointment in the seafood industry was in 1999 as the Chair of the South Australian Prawn Fishery Management Committee (FMC).  She continued chairing the Northern Zone Rock Lobster FMC and then was appointed the inaugural Independent Chair of the South Australian Rock Lobster Advisory Council. Catherine has served on the Fisheries Council of SA as well as chairing various management plans and reviews. She is currently Chair of the Tropical Tuna Management Advisory Committee, KIN Premium Australian Seafood and the Marine Fishers Association (SA) and a member of the South Australian Aquaculture Tenure Allocation Board.

Catherine’s experience extends across the whole  seafood industry across board and management, in government and industry appointed roles which gives her an understanding of many perspectives and an ongoing passion for the industry. Having both a CEO and board roles, Catherine has an understanding of the separation of responsibilities and have used governance processes and principles relating to strategy to enable effective outcomes. In both roles she has had a focus on building relationships which has enabled access to and influence with high level bureaucrats, Ministers and Premiers.

As the CEO of Food South Australia, Catherine was responsible for establishing the organisation, bringing multiple stakeholders together – members, wider industry, government, media and others which has required ongoing
strategy and leadership. She has spent significant time building relationships and advocating as the voice of industry. Catherine oversees all financial activities from budgeting to reporting. Food South Australia has entered into many deeds with state and federal government and our organisation has received grants, amounting to millions of dollars. Their compliance and acquittal systems have given the government confidence in our delivery and

Catherine is a graduate and member of the AICD, she has continued governance education and has a Bachelor of Business (Marketing).


Stephanie was appointed to the SIA Board in October 2021.

Stephanie has more than 10 years of seafood industry experience and has served in senior executive roles in the post-harvest sector, including CEO of Clamms Seafood, a market-leading Seafood Processor, Distributor and Wholesaler.

Her experience in her roles as well as her MBA degree, allows her to bring a wealth of practical experience in operations, finance, team building, leadership, project management, marketing, technology, innovation, sales, governance, advisory and risk minimisation.

Stephanie has successfully led and managed leadership teams and provided advisory to Directors, setting strategic direction and providing the resources and support required for successful and efficient structure and operations.

In addition to her P&L, strategy, marketing, e-commerce and business background, Stephanie has extensive regulatory experience with numerous agencies and regulatory bodies in Victoria and Australia.

Jessica McInerney is the Communications and Public Affairs Manager with SIA and based in NSW.

“I grew up in Wollongong, the daughter of an Italian artist. My Dad spent a long time painting fishing boats, so I have fond memories playing on the docks of Southern NSW harbours, speaking to fishers about their catches, and exploring post-harvest retailers. The Australian seafood industry is all about family, and in a slightly different way it is for me too,” she said.

Jessica is passionate about developing the profile of the Australian seafood industry, bolstering the industry’s social licence, and promoting the consumption of Australian seafood both domestically and internationally.

Within SIA Jessica is responsible for all communication activities including management of the Great Australian Seafood brand, government relations, public affairs, media relations, public relations, marketing, advertising, social media and broad industry communications. She is also the NSW Director of Women in Seafood Australasia, and a graduate of the National Seafood Industry Leadership Program. 

Jessica has a background in communications, primary industry and FMCG spanning more than 13 years. She has worked alongside a number of high-profile agribusiness and FMCG clients including Ingham Chicken and Turkey, Queen Fine Foods, Aeroplane Jelly and Accolade Wines in roles spanning PR, marketing, advertising and social. Jessica joined the SIA team in early 2018 from her previous role as a Senior Journalist with Fairfax Media.

Please contact Jessica via jessica@seafoodindustryaustralia.com.au or 0420 695 431 for media comment, industry news and to discuss opportunities of interest. 

Rosie Love is the Events and Business Manager at SIA, looking after Events, Programs and Partnerships.

Coming from a background in events, marketing and communications, Rosie has worked with many large brands, but is happiest developing and implementing marketing strategies and delivering world-class events for Australian producers and primary industries.

“Returning to the seafood industry feels like coming home. the unique blend of history, the (sometimes unbelievable) stories and the larger-than-life characters makes the seafood industry such a unique sector to work in, and I couldn’t be happier to be on board with the SIA team.”

Rosie has joined the SIA team with knowledge of the seafood sector after spending six years working with Fishtales building brands, events and delivering marketing strategies. She has continued to hold a judging position in the RAS Aquaculture competition with a focus on oysters.

For the last two years, Rosie has delivered large scale events for Wine Australia in The United States, China, Hong Kong and across Australia.

“Events are a great way of communicating who we are as an industry, where we come from, and where we are going. I’m excited to be able to work with our SIA members to deliver interesting storytelling and event opportunities in a changing global landscape.”

When she isn’t working on projects for SIA, Rosie can be found cooking, eating, cooking some more and sometimes working on completing her Master of Law.

Rosie is based in Adelaide and is available on rosie@seafoodindustryaustralia.com.au or 0403 615 038.

Jo has more than 20 years experience leading teams across a variety of sectors, and a background in working with large – predominantly male – teams involved in high-risk and remote work.  With a particular interest in health, safety and wellness in the workplace Jo successfully developed programs in large organisations and worked with numerous peak industries to improve the health and well-being of their members.

She has been recognised by Business SA and SA Health as a leader in the design and implementation of industry-led wellness programs that focus on mental health. Most recently, Jo established a collaboration between multiple seafood industry representative bodies to develop an industry-led mental health and wellness early intervention support and training program to the South Australian seafood sector under the banner of Stay Afloat. More recently Jo has developed and delivered Mental Health supports during and post COVID-19. 

Please contact Jo via jo@seafoodindustryaustralia.com.au or 0408 008 344.

Julie has joined SIA as part of the Agricultural Trade and Market Access Cooperation (ATMAC) Program and comes to us with more than 20 years’ experience in international trade, marketing, and business development. She has worked across several industries including food and agriculture; quick service restaurants; global manufacturing; and international education.

During her time with the Australian horticulture industry, she implemented a whole-of-industry export program called Taste Australia. The program positioned Australia as a premium supplier of horticulture products internationally; provided opportunities for Australian businesses to build their export capacity and capabilities; and lead to commercial and profitable outcomes for businesses and the industry.

“I look forward to working with the industry to understand their international trade challenges and aspirations and helping find solutions that will contribute to the industry’s export growth”.

To find out more about SIA’s Trade Export program and how we can help you with your international trade agenda, please contact me on 0404 392 311 or email via julie@seafoodindustryaustralia.com.au.

Julie Petty has more than 14 years’ project management experience working in Australian agriculture, predominately horticulture and red meat, and is now working with SIA as the Policy and Project Officer – Aquaculture.

Julie’s career path has given her the opportunity to dabble in several areas including animal traceability technologies, industry strategic planning and development, project management, communications and event organisation.

Julie has on the ground experience with practical research, development and extension (RDE) theory from her work with the Australian goatmeat industry and Meat and Livestock Australia where she managed the goat RDE program.

“I’m looking forward to learning all about the Australia seafood industry. I really enjoy a challenge, problem solving and building industry support networks”.

Julie can be contacted on jp@seafoodindustryaustralia.com.au or via mobile on 0438 165 218.

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