Market Access and Trade

Market Access and Trade

The Australian seafood industry has faced significant challenges over the past 24 months, ranging from global trade and supply-chain consequences of COVID-19, to more localised impacts of China’s ban on imported Australian seafood (through non-tariff measures NTMs).

The recent challenges have exposed the industry’s over-reliance on a few key export markets, with many export commodities experiencing significant financial losses as a result of sudden market shifts. Therefore, the risks associated with a lack of export market diversification must be re-evaluated, and future opportunities must be planned for to secure the industry’s ongoing success.

To tackle recent challenges, the Australian seafood industry has united to develop a path and plan for industry to diversify their export markets through a range of activities including the development of an whole-of-industry Export Market Strategic Plan (the Plan) supported by the Department of Agriculture, Water and Environment’s (DAWE) Agriculture Trade Market Access Cooperation program. 

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Australian seafood industry Export Market Strategic Plan

Seafood Industry Australia is pleased to release the Australian Seafood Industry’s first whole-of-industry Export Market Strategic Plan.

“This is the first export-focused strategic plan developed by the entire Australian seafood industry including our producers, businesses and exporters. This plan has a focus on unity and growth, and reflects the important role our export sector plays in the Australian seafood industry, the $1.4 billion contribution we make to the national economy, and future-proofing the supply of sustainable and nutritious Australian seafood to the world’s growing population,” SIA CEO Veronica Papacosta said.

Read more here: ‘Industry unites to rebuild export sector’: Australian seafood industry launches first whole-of-industry Export Market Strategic Plan

“In supporting the development of this plan we consulted widely, utilising a series of interviews and a review of existing data and reports. Through this process we captured five key, strategic priorities which were common amongst all stakeholders, and their actions which will be essential to achieving the plan’s key targets.

SIA would like to acknowledge the hard work of the Seafood Trade Advisory Group (STAG), SafeFish, the Seafood Export Consultative Committee (SECC), the Fisheries Research and Development Corporation (FRDC) and Austrade. Australia’s clean, safe, sustainable and pristine seafood has one of the most outstanding reputations in the world, a reputation we would not have without the tireless work of those in this space for decades gone.”

Export Market Reports

Are you looking to diversify your seafood export markets, but not sure if a market is right for you and your business?  SIA has developed that contains a series of FREE market summaries and supply chain guides to help producers gain valuable insights into new markets and make informed business decisions. 

Many people find export markets through chance encounters or personal connections, but there’s more to it.  Before jumping onto the first opportunity that comes your way, it’s important to do your research. As a starting point, these reports will give you a head start to compare markets, and check market access. So you can select markets where you have a greater chance of success.

We’ve worked with market leaders, Export Connect to build these reports which look at export markets with high-growth potential. Providing an overview on trade agreements, market access requirements, economic and demographic indicators, consumer behaviour and societal trends, category channels, along with trade and consumption data. 

Are you looking for a market summary or supply chain guide not listed? Contact SIA’s Trade Export Manager Laura Davies at [email protected]

Click here to access Austrade’s Guide to Exporting. This handy guide will walk  you through 5 steps to set yourself up for success. 

Find Austrade support, programs and services to help your business here.

If you’re looking to promote your products on the world stage, the newly developed Australia’s Nation Brand portal is able to provide with more than 300 free resources including a new Australia logo, marketing templates and insights to help you position your business internationally. Visit the website available here to find out more including how to access the free resources.

The Export Market Strategic Plan and supplementary activities are supported by the Australian Government through the Department of Agriculture, Water and Environment’s Agricultural Trade and the Market Access Cooperation (ATMAC) Program.

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