Shared on behalf of the Australian Barramundi Farmers Association and Papaya.
A new study by the Australian Barramundi Farmers Association has uncovered nearly half of Australians (41 per cent) don’t know whether their seafood is local or imported, prompting questions of retailers and hospitality industry professionals.
Considering 60 per cent of barramundi is imported, just over half of the respondents (50.4 per cent) agreed they would look, or ask, for Australian barramundi if they knew the majority was from overseas.
Jo-anne Ruscoe, executive officer of the Australian Barramundi Farmers Association said the findings were concerning, particularly in the lead up to Easter when seafood consumption peaks.
“Australians have a right to know where their seafood is from and make an educated choice on whether they purchase Australian or imported seafood. Our challenge is that many people understandably think all barramundi is Australian with its aboriginal name and longstanding position as our ‘national fish’,” she said.
“There are real Australian farmers at the core of this, and while there’s room in the market for everyone, it’s important that it’s clear for Australians which fish is from Aussie farmers because our research has found that consumers do care.”
New regulation was introduced for country of origin labelling in retail in July last year, however there is still no regulation around the hospitality industry to include country of origin on menus, an issue which Seafood Industry Australia is lobbying to change.
“Unfortunately during last year’s regulation tightening there were no requirements placed on the foodservice sector,” Seafood Industry Australia (SIA) CEO Jane Lovell said.
“This means that when you go out to dine, there is no obligation for businesses to label where the seafood you are about to order and eat comes from. But, this information is legally required in supermarkets and at fishmongers.
“To give consumers the right of choice and seafood producers a fair go, the Australian Government needs to introduce legislation so the foodservice sector has to label seafood with its country of origin, just like seafood retailers do.”
The survey also uncovered a pescatarian diet is on the rise, particularly with the younger generation aged 24-35, with 30.5 per cent of respondents saying their diet includes fish and seafood but no other meat. Rich in Omega-3 fatty acids and high in protein, it’s unsurprising that barramundi featured in the top 3 seafood species for its pleasing flavour and health benefits.
In addition to eating more seafood, purchasing from supermarkets is shifting to fish markets and speciality seafood shops, which have seen an increase from 15 per cent in 2011, to 18 per cent in 2015, to 31 per cent in the current study.
Moving with the times, the study also found that blokes are taking more responsibility for the household shopping with 41.5 per cent (slight increase from 2015 at 40 per cent) reporting that they did the bulk of, or jointly shared, the household shopping duties.
This research was conducted with 2,000 participants led by Prof. Meredith Lawley, University of Sunshine Coast Food Research Group, 2019.
For more information, please visit australianbarramundi.com.au.
For more information from ABFA or to organise an interview with Australian Barramundi Farmers Association executive officer Jo-anne Ruscoe please contact
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To organise an interview with SIA CEO Jane Lovell please contact
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