Seafood Industry Australia (SIA), the national peak body representing the Australian seafood industry, made a splash in Sydney and Hobart when they toured their “Our Pledge” workshop recently.
“Improving the community perception and social licence of the Australian seafood industry is a major priority for us,” SIA CEO Jane Lovell said.
“The industry has identified building social licence as a key priority and these workshops have been a wonderful opportunity for SIA to meet with and discuss ‘Our Pledge’ with members of the local industries.”
Tasmanian Seafood Industry Council CEO Julian Harrington said the workshop provided a much-needed opportunity for honest discussion about issues affecting the industry.
“The SIA ‘Our Pledge’ workshop certainly opened up a robust discussion around the complex challenges industry are facing now and into the future,” he said.
“There was a realisation that, as an industry, we must work together to harness community respect and community acceptance. But, for this to work we must bring everyone in the industry along for the ride.”
Sydney Fish Market Marketing and Communications Manager Stephanie Margrain said the workshop was inspiring and that the project would instil pride within the industry.
“My colleagues and I really enjoyed the Sydney ‘Our Pledge’ workshop,” she said.
“The draft pledge and video were inspiring, and it was a thought-provoking exercise. I think ‘Our Pledge’ will not only help to improve social licence, but will provide everyone in the industry with a sense of pride. I can’t wait to see the final version.”
Following industry and community research, SIA developed “Our Pledge”, as a commitment from the Australian seafood industry to the people of Australia.
“‘Our Pledge’ responds to issues the community identified as important, presenting the seafood industry’s actions, position and perspective,” Ms Lovell said.
“New South Wales and Tasmania are such important parts of Australia’s seafood industry, so their support and involvement is vital to ensure the success of ‘Our Pledge’.
“‘Our Pledge’ gives the industry a way to succinctly communicate with the community and to inform them of our values and practices. It also helps us focus our efforts on meeting community concerns including the establishment of areas where we need more research, or for greater uptake of existing research and the industry standard of best-practice.
“‘Our Pledge’ is our response to the industry’s call for action on the need to secure our social licence and improve our community perception. But, we need to get the right balance in ‘Our Pledge’. It needs to be achievable, but not just a ‘business as usual’ statement. Taking that approach is unlikely to see any real conversations had, or to secure any perception changes within the community.”
For more information or to organise an interview with SIA CEO Jane Lovell please contact
Media and Communications Manager Gina Mamouzelos on
E: firstname.lastname@example.org M: 0484 509 676