We are the Australian seafood industry, and we are committed to putting the best Australian seafood on your table now and for generations to come.
To ensure we do this in ways we are all proud of, we promise to:
Actively care for Australia’s oceans and environment and work with others to do the same;
Value our people, look after them and keep them safe;
Respect the seafood we harvest and the wildlife we interact with;
Be transparent and accountable for our actions;
Engage with the community and listen to their concerns; and,
Continually improve our practices.
This is our pledge to you.
The positive community perception of the Australian seafood industry is a major priority for SIA, and will enable the industry to establish and maintain its social licence to operate well into the future. Following industry and community research, SIA developed “Our Pledge”, a commitment from the Australian seafood industry to the people of Australia. “Our Pledge” responds to issues the community identified as important, presenting the seafood industry’s actions, position and perspective.
The initiative has been designed to educate the community on industry’s management, operations and regulations via storytelling and transparency.
The “Our Pledge” campaign is designed to enhance the Australian seafood industry’s position as a trusted, sustainable and prosperous industry.